I'm Sean Wallace, the founder of KeepCut. I've spent years building and managing AI tools, automation systems, and chatbots for businesses — including watching this exact problem take a company down from the inside.
At my last role, the business scaled fast and added AI tools and chatbots faster than anyone could keep track of. Overlapping platforms. Subscriptions nobody was watching. A sales team that couldn't keep pace with what the company was spending on tech. When the budget finally caught up with the tool sprawl, my role was one of the things that got cut.
KeepCut exists because I've seen this problem from the wrong side of it. We're independent — we don't sell marketing services or more tools, so there's no incentive to recommend anything other than the truth about what's in your stack.